PROMAX BRANDING & COLLATERAL
PROMAX 2011 SPORTS MEDIA & MARKETING AWARDS
As the official design partner of the Promax Sports Media and Marketing Awards and inaugural Summit, we used bold iconography and movement to create the complete look and feel for the event: from Summit and Awards show opens and complete graphics package to posters, signage, brochures and digital content.
We've been to award shows before, but this was our chance to leave our mark. We were honored to have the opportunity to create the complete graphics package for the event, and decided to use bold, flat colors to tie in the iconography of sports team logos and colors. Inspired by the iconography of team logos, we incorporated basic shapes like stripes and stars. Our print and motion graphics featured dynamic, sharp movements to abstractly echo the vibrant activity of the world of sports. Lastly, we merged the winner's trophy into our design by including the shape of the trophy engraving in the awards show key art.
ABOUT PROMAX/BDA
Promax/BDA is a leader in the marketing, promotion and design community for the entertainment industry, and has recently broadened its focus to include the world of sports.
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CBS Interactive
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ESPN BRANDING & REBRANDING & PACKAGING
Without the traditional boundaries between sports and entertainment, ESPN delivers a pure passion for the game that goes deeper than the headlines.
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NFL Network Key Art & Print & Collateral
When NFL launched its adrenaline-powered sports channel RedZone we gave them a campaign that evokes gladiators on the field of battle, defined by their moment of truth.