ABC Family iPad & iPhone & Facebook Apps
25 Days of Christmas
'Tis the season for the 25 Days of Christmas Gift Guide... an iPad app, iPhone app, Facebook app and website created to promote ABC Family's annual December programming block. This festive and utilitarian tool not only helps shoppers find the perfect gifts for all their loved ones, but also keeps them organized and on budget. Merry Christmas indeed!
AT A GLANCE
INDUSTRY:
Entertainment / Retail
SERVICES:
- iPad App
- iPhone App
- Facebook App
- Website
- iOS
- Flash
- Social Media
- Strategic Partnership
The Gift Guide app enables users to automatically import contacts from their address book and Facebook friends. Users then choose from a list of character traits and attributes describing their friend and the app dynamically generates a list of appropriate gifts which can be purchased. We also integrated a strategic partner's (Best Buy) products into the app. ABC Family can easily adapt and repurpose the Gift Guide apps for future initiatives.
ABOUT ABC FAMILY
Several recent series premieres have put ABC Family firmly on the map with their core demographic. and company has worked alongside ABC Family providing strategic thinking and creative execution on a wide variety of programs and across a broad spectrum of media, including out-of-home, consumer print and digital campaigns.
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