HBO Key Art & Collateral & Outdoor
HBO Case Study
Unconventional thinking is always at the core of our collaboration with HBO. To support its network of high quality award-winning television series, films and documentaries, HBO requires creative campaigns that push the boundaries beyond both viewers’ expectations and their own.
AT A GLANCE
INDUSTRY:
Entertainment
SERVICES:
- Strategic Positioning
- Branding
- Logo Design
- Advertising
- Outdoor
- Signage
- Stunt
- Creative Direction
- Print Campaigns
- Flash Banners
- Rich Media
Season two of HBO’s love letter to New York, How to Make it in America promised even bigger dreams and schemes for Ben and Cam and the gang. The city itself stood out as a unique character in this campaign featuring a graphic, faux 3D style. When it comes to creative, either think big, or go home.
To whet your appetite for season three of True Blood, HBO virally released a series of downloadable posters, created specifically for its avid fangbanger fans. The five posters created by and company leveraged the super fan’s insider knowledge and hinted at the big reveals for the new season.
With vampires and humans about to collide in the first season of True Blood, two tasty high concept tease campaigns launched the hit series. The True Blood beverage ad campaign caused such a buzz that the public was bloodthirsty for Tru Blood, which many believed to be a real ‘synthetic blood beverage.’
For close to a decade, our relationship with HBO has grown. From defining and developing positioning and meaningful creative directions, to creating powerful campaigns and executing to the highest standards, we’re always mindful of the proper balance between the HBO brand, its principles and the power of their award-winning programming.
Unconventional thinking gives the preeminent brand a unique voice to promote its original programming, films and documentaries. It all drives home the idea that, ‘It’s more than you imagined. It’s HBO.’
ABOUT HBO
The award-winning premium cable network produces innovative and original programming for an estimated 28 million US households. We partner with HBO in the development of strategy, marketing and advertising initiatives for its original programing from current shows, new series, miniseries, documentaries and HBO Films.
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When our favorite gaggle of gals decided to come back for one last romp, and company knew just what to wear for the special occasion; a stunningly beautiful, photo-driven theatrical website complete with all the baubles and bangles you’ve come to expect from those classy ladies.