LA Opera Branding & Collateral
LA OPERA
How does the opera compete in Los Angeles where the landscape is dominated by movies, music and television? By abandoning the stuffy, stodgy, grown-up persona, embracing the drama, and using the same powerful marketing approach that has worked for the studios networks and labels since James Dean wore denim.
AT A GLANCE
INDUSTRY:
Cultural Institutions
SERVICES:
- Positioning
- Logo Development
- Advertising
- Print Collateral
- Out-of-Home
- Stunt Marketing
We drew inspiration from the dramatic sets and created a bold and contemporary color palette giving a sophisticated art form a more accessible look. We hand crafted each opera’s logo, infusing each unique story with a modern voice. Everything came together with a branded look that allowed passion and dramatic flair to shine through. It's culture unbuttoned, LA-style.
ABOUT LA OPERA
The LA Opera is the fourth largest opera company in the United States. Under the leadership of Placido Domingo and James Conlon, it has clearly established itself as a powerhouse of avant-garde productions and has had the world's best talent grace its stages for the last 25 years.
-
Clementine Branding & Packaging
This trendy bakery-cafe has built their reputation on delicious baked goods and homemade seasonal food. From packaging... -
Sundance Channel Key Art & B2B
Always evolving, the Sundance brand offers viewers pop-culture commentary with an offbeat slant that could only be indie. -
SBE Hotels Branding & Packaging & Website
To create the hippest crash pad in Hollywood, we collaborated with renowned photographer, Mathew Rolston for the launch of The Redbury.