NFL Network Key Art & Print & Collateral
REDZONE
When NFL launched its adrenaline-powered sports channel RedZone - featuring every big play from every NFL game - we gave them a campaign that evokes gladiators on the field of battle, defined by their moment of truth. But, that’s way too many words for a campaign that merely had to kick ass.
AT A GLANCE
INDUSTRY:
Sports
SERVICES:
- Strategy
- Advertising
- Graphic Design
- Affiliate Marketing Tools
- Collateral
- Flash Banners
Nobody was happier about RedZone than the super fan. The message was clear: this channel’s not going to waste your time with the boring parts of games that don’t matter. Some fans even hung this art up in their bedrooms, but we won’t mention any names. For the super fan, this channel was nothing less than football heaven.
ABOUT REDZONE
The NFL RedZone is a cutting-edge, multimedia, multi-platform sports destination providing a new way to experience NFL football. We partnered with NFL to launch this channel by defining the overarching concept that was rolled out across print, online and on-air.
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CBS Design & Strategy & Rich Media
As CBS’s agency of record for five years, we developed an integrated approach to strategy reaching across all levels and departments at CBS. -
NFL Network Key Art & Collateral & Banners
From the first coin toss, we have been a part of NFL Network’s game plan in creating overarching strategy and campaigns focused on defining a sports network WHERE THE SEASON NEVER ENDS.