And Company

Warner Bros. WEBSITE & FEATURE SET

SEX AND THE CITY 2

When our favorite gaggle of gals decided to come back for one last romp, and company knew just what to wear for the special occasion; a stunningly beautiful, photo-driven theatrical website complete with all the baubles and bangles you’ve come to expect from those classy ladies. But, to make the outfit truly sparkle, we added a nice little feature set called Carrie’s Closet.

AT A GLANCE

INDUSTRY:

Entertainment

Website:

Carrie's Closet

SERVICES:

Graphic Design
Flash Development
User Generated Content
Social Media
Content Management System
Database
Internationalization
Copywriting

Since the film primarily takes place in Abu Dabi, we took advantage of the beautiful unit photography to design a site as expansive, detailed and opulent as the Sex and The City series itself.

Who wouldn’t want a chance to browse through Carrie’s fabulous couture? That’s exactly what we gave fans of the series a chance to do with “Carrie’s Closet,” a feature set that leveraged the fashion consciousness of an entire fan community, enabling them to look through Carrie Bradshaw’s extensive wardrobe and dissect some of her most iconic outfits. Users could add comments and also share links to other sites that sell those items as well as similar pieces. Beyond just being able to “Like” the site, enhanced Facebook integration allowed fans to brag to an entire social network that they were able to “Get The Look” from Carrie’s Closet!

ABOUT WARNER BROS.

Warner Bros. is a major film studio that was established more than 90 years ago. and company has worked with Warner Bros. since 2008 on feature film releases, designing and building websites, interactive feature sets and social media extensions for a wide array of Warner Bros. films.

IF YOU LIKE Sex And The City 2...

You're gonna love these:

Previous Next

HBO Key Art & Collateral & Outdoor
Unconventional thinking is always at the core of our collaboration with HBO.
LA Opera Branding & Collateral
How does the opera compete in Los Angeles where the landscape is dominated by movies, music and television?
Scion Website & Social Media & Rich Media
The Take on The Machine digital campaign - part of a massive, multi-tiered, multi-platform print, broadcast and interactive initiative.
Warner Bros Website & Social Media
Looking to create a major buzz for the most anticipated film of the summer, Warner Bros partnered with us in developing an online strategy that incorporated promotional, EPK, and social extensions.