HBO Key Art & Outdoor & Rich Media
YOU DON'T KNOW JACK
An unflinching, unbiased look at the infamous Dr. Jack Kevorkian. Designed to underscore the complexities and contradictions of assisted suicide, we explored the duality of a man maligned by the medical community and misunderstood by most. Serial killer or public servant? You decide.
AT A GLANCE
INDUSTRY:
Entertainment
SERVICES:
- Newspaper and Magazine Advertising
- Key Art One-sheet
- Wild Postings
- Vertical and Horizontal Billboards
- Newspaper Wrap
- Flash Banners
- Rich Media
- Page Take-Overs
- Synched Units
- Wallpapers
- Pushdowns
To capture the offbeat, wry side of the film we used bold colors to contrast the gutsy statement each character represented. Legendary photographer Albert Watson brought our concepts to life. In addition to the out-of-home and consumer print advertising, our campaign also included a robust flash and rich media banner campaign complete with synched ad units, road blocks, push-downs and wallpapers.
We were pleased to hear that the campaign was an award winner at Promax, congratulations HBO!
ABOUT HBO
The award-winning premium cable network produces innovative and original programming for an estimated 28 million US households. We partner with HBO in the development of strategy, marketing and advertising initiatives for its original programing from current shows, new series, miniseries, documentaries and HBO Films.
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Samuel Goldwyn Key Art
An existential drama wrapped in a comedy, wrapped in a nesting doll. A truly unique story required truly unique key art. -
Sundance Channel Key Art & B2B
Always evolving, the Sundance brand offers viewers pop-culture commentary with an offbeat slant that could only be indie.