When Destiny knocked, And Company answered. Together with Amazon, we created a heroic campaign for the first season of the quirky superhero comedy The Tick. Working closely with Amazon and our compadres at Compadre, we created an expansive 360 campaign, taking over L.A., New York and digital media nationwide. In the words of supervillain Ramses IV, “Branding is power,” so we went with that. The campaign embodied the voice and spirit of The Tick as a real superhero who is here to save the city. It was a landmark campaign for Amazon’s Prime Video service, and like The Tick himself, we’re here to help.
For the motion components of the campaign we collaborated with our sister company, Compadre.