Live It



As the global leader in immersive film and entertainment experiences, IMAX allows viewers to connect with the worlds they are watching on screen like never before. Our challenge was to take the IMAX brand to the next level by creating key art that would convey the uniquely captivating experience IMAX provides, and visually represent the brand’s pioneering, awe-inspiring spirit. We created various elements for the key art, including the spaceship and flying debris, using 3D applications and rendering engines. Details were added in Photoshop to give the image a photo-real finish.