The spirit of fyi, Network is about embracing flaws, the freedom to improvise and always remaining optimistic. In other words, “perfectly imperfect.” When A+E Networks added “fyi,” to their portfolio, they tasked us with creating a communication strategy to introduce the network to consumers and the trade community.  Our goal was to not only announce the debut of the network, but to convey what it stands for and create a look that would differentiate it from other lifestyle networks, using several key tentpole shows.

there’s more where that came from: