Always Sunny in Philadelphia
The hills are alive with the sound of laughter. For season 12 of “It’s Always Sunny in Philadelphia,” we collaborated with FXX to recreate a scene from “The Sound of Music” with “The Gang”. These characters are as depraved and crass as any on television, and juxtaposing them with the bucolic setting of the Swiss countryside was a natural way to create ironic key art that fans of the show would appreciate.
The photographer for this campaign was Patrick McElhenney, brother of Rob McElhenney who plays Mac on the show. The family connection really helped the cast feel comfortable to break loose and get into their characters as the Von Trapp family.