Santa Clarita Diet
For Netflix’s new zombie comedy, we were tasked with creating a campaign that introduced the show to viewers with just the right balance of fun and gore. With Drew Barrymore as the star, it made sense to feature her (along with co-star Timothy Olyphant), but we needed extra ingredients to broaden the campaign. We created ads that parody advertising from popular fast food restaurants with a zombie twist. The ads were featured on billboards, transit shelters, and social media. Lenticular posters were created for outdoor applications, showing the normal food turning into the zombie version of the food. Since Netflix is available worldwide, we created additional campaign elements with regional foods for Singapore, Philippines, Mexico, Brazil, Colombia, and Argentina.